🔥 JFC's Beat the Heat Sale: 20% OFF Spicy Flavoured items! 🌶️

Turn up the summer heat with hot (辛い) Japanese flavours! JFC’s Chilli & Spicy (チリ＆スパイシー) Collection celebrates the joy of eating hot food to cool down! A delicious trick shared by both Japan and Australia.

Did you know, Aussies eat hot and spicy food in Summer to beat that jirijiri (じりじり) feeling. It makes their bodies ( 生物学的反応) persperate (汗をかく) which cools the body down. It makes perfect sence! 

So, whether you are feeling hirihiri (ヒリヒリ) or biribiri (ビリビリ) from the giragira (ギラギラ) Australian sun; remember to taste the heat, feel Ase-Dakudaku (汗だくだく) cool, and enjoy that happy glow only spicy foods (辛い食べ物) can give.

From the aromatic kick of shichimi tōgarashi (七味唐辛子) to the citrusy spark of yuzu kosho (柚子胡椒), every bite brings atsu-atsu (熱々) warmth and umami perfection. 

Because as the Japanese say, "fall seven times, stand up eight." (七転び八起き). Life (and spice) is all about the heat that keeps you going. Which ever your prefer, pirikara (ピリ辛), piripiri (ピリピリ) or biribiri (ビリビリ), Embrace the burn (辛い食べ物の感覚). Savour the flavour with JFC. 🌶️

Sale ends 26/11/2025. While stocks last.