Happy Matsuri at Home – 20% OFF Festive Foods at JFC!

Celebrate the spirit of Matsuri (祭り) right at home with JFC's Matsuri Summer Festival Sale! Experience the waku waku (ワクワク) excitement of a Japanese festival with all the authentic snacks and drinks you’d find in a bustling yatai (屋台) street food stall. From juu juu (ジュージュー) sizzling takoyaki (たこ焼き) to Saku-saku (サクサク) crispy senbei (煎餅), refreshing (のどが潤う) ramune (ラムネ) to fluffy taiyaki (たい焼き), we've got everything to bring the festival fun into your living room.

The Tradition of Matsuri (祭り):
Matsuri (祭り) is a centuries-old Japanese tradition celebrating the gods (神々), seasons (季節), and local communities (地域社会). These festivals, often held in summer, feature lively taiko (太鼓) drum performances, traditional bon odori (盆踊り) dances, and grand mikoshi (神輿) parades. The vibrant yatai (屋台) food stalls offer popular street foods like takoyaki, okonomiyaki, and kakigōri (かき氷), creating a lively atmosphere of food, music, and celebration. During the festival, you’ll hear traditional calls like “Yattokosa!” (ヤットコサ) and Wasshoi Wasshoi (わっしょいわっしょい), energising participants and adding to the festive cheer.

What’s in the Matsuri Collection?
🥤 Sparkling Drink (スパークリングドリンク) :A refreshing drink perfect for summer.
🧇 Okonomiyaki Stick (お好み焼きスティック): Savoury grilled pancake on a stick.
🧂 Mayo Sauce (マヨネーズソース): Creamy, tangy mayo for all your street food needs.
🫘 Edamame (枝豆): Lightly salted soybeans to snack on during the festival.
🍡Takoyaki Balls (たこ焼きボール): juwa juwa (ジュワジュワ) octopus-filled goodness.
🍘 Baby Star Rice Snacks (ベビースターライススナック): Snacks loved by all.
🫙 Otafuku Sauce (おたふくソース): The iconic sauce that adds authentic festival flavour.
🧇 Taiyaki (たい焼き):  Fish-shaped cakes with sweet red bean or custard filling.
🍢 Oden Set (おでんセット): Warm and comforting Japanese hot pot dish.
🍩 Mochi (餅): Soft, chewy rice cakes filled with sweet fillings like red bean or matcha.
🌭 Sausages (ソーセージ): Grilled festival sausages on sticks.
🍜 Yakisoba (焼きそば): Stir-fried noodles packed with flavour.

Shop now and enjoy 20% OFF when you celebrate the Matsuri (祭り) season at home.

Sale ends 06/08/2025, while stocks last!